Saturday 26 July 2014

Written by Nadia Marissa, Class of 2014

Love her or hate her, Kim Kardashian has built herself an empire from which she can mint money constantly. A recent addition to this is her free-to-download game (available on both Android and iPhone), KIM KARDASHIAN: HOLLYWOOD. 

The premise is simple, you start at the bottom and crawl your way to the top by making appearances, modelling and walking the runaway. This is done by tapping a series of buttons to complete tasks, in order to fulfill your current goal. At first glance, it’s vapid and superfluous. So why is it that this game stands to make $200 million this year and has a five star rating on the app store? 

Some of Kim Kardashian's favourite outfits in the game!

You don’t have to look far into the human psyche to find the answer. Only a microscopic group of people have the luxury of luxury. Kim Kardashian: Hollywood allows you to experience the life of an elite where bicoastal flights are worth mere dollars and it’s okay to blow off $950 on this really nice tank top which is an absolutely necessary purchase, thank you very much. There are no credit card debts, utility bills to foot or taxes to pay in Kim Kardashian’s world. 

The media mogul has intelligently created a warped, idealised, and infinitely more glamorous version of adulthood within this small game. A twisted piece of reality which apparently, everyone wants. 

Now, if you’ll excuse me, I have a fashion shoot to complete.
by Anonymous 16:30 15 comments | in , , , ,


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  7. Kim Kardashian like basketball team ICB. This is my favorite team. My favorite player is Josh Childress. I saw sneakers like his on rosewe. Now I'm wondering if these are really his shoes, since I don't think Josh would wear clothes under $ 500. Anyway, I'm going to call and clarify at rosewe customer service.


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  11. Kim Kardashian: Hollywood is a popular mobile game that allows players to experience the glamour and lifestyle of a celebrity. The game, developed by Glu Mobile, has gained significant attention and popularity since its release in 2014. It exemplifies the allure and fascination that many people have with the concept of celebrity culture.

    Kim Kardashian herself is a prominent figure in the entertainment industry, known for her reality TV show "Keeping Up with the Kardashians" and her presence on social media. She has built an empire around her personal brand and has become a symbol of fame and success.

    The game offers players the opportunity to create their own virtual celebrity and navigate their rise to stardom. Players can customize their avatar, pursue a career in various fields such as acting or modeling, attend events, date other celebrities, and even interact with Kim Kardashian within the game.

    The allure of being a celebrity, as portrayed in the game, lies in the fantasy of living a glamorous and extravagant lifestyle. It allows players to escape from their everyday lives and immerse themselves in a world where fame, fortune, and luxury are within reach. The game taps into people's desires for recognition, wealth, and the thrill of being in the spotlight.

    Furthermore, the game capitalizes on the phenomenon of parasocial relationships, where players develop a sense of connection and attachment to virtual characters like Kim Kardashian. This connection can be particularly appealing as players can interact with a virtual version of a real-life celebrity, blurring the lines between reality and fantasy.

    However, it is essential to recognize that the game presents a curated and idealized version of celebrity life. Real-life fame and fortune require hard work, talent, and often come with their own set of challenges and sacrifices. The game may perpetuate unrealistic expectations and reinforce the notion that celebrity status is easily attainable.

    In conclusion, Kim Kardashian: Hollywood and similar games tap into the allure of being a celebrity by offering players a virtual escape into a world of fame and luxury. The game capitalizes on people's fascination with celebrity culture and the desire for recognition and success. While it provides an entertaining experience, it is important to maintain a critical perspective and recognize the distinction between fantasy and reality when it comes to the pursuit of fame and celebrity status.